Sales of home appliances increased significantly year-on-year

The sluggish situation in the home appliance industry that has been going on for more than a year is improving.

The latest data provided by Aowei Consulting shows that in terms of TV, domestic terminal retail sales from January 28 to February 17, 2013 were 3.06 million units, compared with the Spring Festival from January 9 to January 29, 2012. The increase reached 45%, exceeding the previous market expectations.

In terms of refrigerators, during the Spring Festival this year, retail sales increased by 21% compared with last year, and retail sales increased by 25%.

Aowei Consulting analyzed that the fundamentals of demand are gradually improving, the energy saving and benefiting people policy is gradually getting better, and the joint role of manufacturers to increase promotional efforts makes the market perform better.

A monitoring data from Zhongyi Kang shows that the sales scale of home appliance industry in 2012 showed the first negative growth since 2007, with a total retail sales of 11.285 trillion yuan, a decrease of 6.6% compared with 2011.

Industry analysts said that the sluggish market of the home appliance industry is expected to end, and the retail market has entered a stop-and-turn channel.

It is worth mentioning that due to the promotion of the policy of home appliances going to the countryside, the refrigerator category has achieved explosive growth before, and the penetration rate in the third and fourth tier markets has accelerated. Crisis.

For this year's Spring Festival, the retail sales of refrigerators increased by 25%. Ovi explained that last year was affected by the Spring Festival's close proximity to New Year's Day, and the market was relatively sluggish. If you exclude the impact of the Spring Festival holiday changes, from the New Year's Day to the Spring Festival, refrigerator sales increased by 7% year-on-year, and retail sales increased by 4% year-on-year.

Aowei Consulting Assistant General Manager Zhang Yanbin said that in addition to the reasons for the Spring Festival time difference, another reason for the increase in home appliance sales this year is the economic recovery, and some other policies to stimulate consumption have been reflected.

Zhang Yanbin believes that urbanization is a solid foundation for the home appliance market to continue to go well. He said that the current growth rate and growth rate of the primary and secondary markets have slowed down, and sometimes there may be some decline, but in the process of urbanization, the demand released by the third and fourth markets is relatively large.